
Promoting a business through traditional advertising avenues such as newspapers and magazines is not only extremely costly, but the results can often be dismal.
Publishing an advertisement will not necessarily lead to business, and once an ad has been run it totally disappears from both sight and mind.
Yet one company is leading the way with a highly effective form of advertising that literally sticks around for years, and is priced at less than the cost of a postage stamp.
For 20 years, Melbourne-based Mister Magnets has been working with companies around Australia to help them raise their brand awareness and promote their products and services on promotional magnets that can be stuck to fridges, filing cabinets, computers, white boards and even cars.
Established in 1989, Mister Magnets is Australia’s largest manufacturer of promotional magnets, producing more than 12 million fridge, business card, calendar and other magnet products per year. Its 30,000-plus client base is as diverse as the magnets it produces, ranging from small one-person businesses through to the very largest companies in the country, including ANZ Bank, McDonald’s, AMP, Jim’s Franchisees, Telstra, Dick Smith, BMW and various Real Estate companies.
“More and more businesses are realising that promotional magnets are an excellent, long-term form of advertising because once the end user puts them in a visible place, such as on a fridge or filing cabinet, they are likely to contact you when they need your specific service,” says Mister Magnets Managing Director, Mark Milgate. Continue reading →