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As well as reaching its own 20th birthday this year, Tullamarine-based Mister Magnets, Australia's largest manufacturer of promotional magnets, has just celebrated the making of its 100 millionth magnet.
A special birthday event was held at the company's premises attended by Victoria's Minister for Small Business, the Hon. Joe Helper MP, the Federal Member for Calwell, the Hon. Maria Vamvakinou MP, and the Mayor of the City of Hume, Councillor Jack Ogilvie.
The 100th magnet was part of a recent order by Jim's Mowing franchisee Dean Treloar of Tralagon, and Minister Helper made a special presentation to Mr Treloar to mark the occasion.
"Congratulations to you Mister Magnets. I think it's a terrific achievement," Minister Helper said. "This company and this team make a significant contribution to the wellbeing of the small business sector in this state and nationally. It is important to recognise small business success and to acknowledge those entrepreneurs that lead to establish and invest in small businesses."
Established in 1989, Mister Magnets now produces more than 12 million fridge, business card, calendar and other magnet products from its plant every year.
"The 100 millionth magnet is a enormous milestone. Mister Magnets is an innovative and successful small business which I'm proud to say operates in Tullamarine," said the Hon. Maria Vamvakinou MP. "It contributes to the local community by successfully trading throughout Australia. The company has successfully identified a valuable and desirable form of brand promotion, and it has built an extensive client base."
Mayor Jack Ogilvie added: "We're here to support Mister Magnets and congratulate them for their commitment to Hume, their commitment to their staff, and their vision to provide a unique product out in the marketplace."
Mister Magnets works with companies around Australia to help them raise their brand awareness and promote their products and services on promotional magnets that can be stuck to fridges, filing cabinets, computers, white boards and even cars.
Its 30,000-plus client base is as diverse as the magnets it produces, ranging from small one-person businesses through to the very largest companies in the country, including ANZ Bank, McDonald's, Pizza Hut, Midas Mufflers, Goodyear, Blockbuster Video, AMP and Krispy Kreme.
"Our business has gone from strength to strength, and we are delighted that Minister Helper and other VIP guests have seen fit to recognise our success in conjunction with the manufacturer of our 100 millionth magnet by agreeing to attend our special birthday celebration this month," says Mister Magnets Managing Director, Mark Milgate.
 
 
 
“Mister Magnets have operated with a clear mission to help their customers raise awareness and promote their products and services with promotional magnets.

“We're here to support Mister Magnets and congratulate them for their commitment to Hume, their commitment to their staff, and their vision to provide a unique product out in the marketplace.”

Jack Ogilvie Mayor, City of Hume
 
   
 
 
“The 100 millionth magnet is a enormous milestone. Mister Magnets is an innovative and successful small business which I'm proud to say operates in Tullamarine.

It contributes to the local community by successfully trading throughout Australia. The company has successfully identified a valuable and desirable form of brand promotion, and it has built an extensive client base.”

Maria Vamvakinou Federal Member of Calwell
 
   
 
 
“Congratulations to you Mister Magnets. I think it's a terrific achievement. This company and this team make a significant contribution to the wellbeing of the small business sector in this state and nationally.

It is important to recognise small business success and to acknowledge those entrepreneurs that lead to establish and invest in small businesses.”

Joe Helper MP Victoria's Minister for Small Business
 
   
 
 
 
       
       
         
 
Mister Magnets Logos and the words "Mister Magnets" are registered trademarks of Brimil Pty Ltd